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    Monday, February 9, 2009

    It's a Rave Dave!

    Not just any Rave, the World Wide Rave. This is also the title of viral marketing strategist David Meerman Scott and he invites people to take part in his "rave". He states that:

    "A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjav√≠k, it’s when global communities eagerly link to your stuff on the Web."

    All you have to do to take part is take a picture of the World Wide Rave poster in a unique place. Many people all over the world have taken part as you can see on the website. This has opened my eyes to how internet and viral marketing can be effective, because if you think about it, it's also a tool to promote his new book. Here's my breakdown:

    One book.
    One computer.
    One poster....
    hundreds maybe thousands of submissions...
    all over the world!
    Very cost effective!

    Here are my submissions to the rave taken at the Esplanade:




    The first photo is the Esplanade Rooftop. In the background is Singapore's central business district (CBD) skyline with the Fullerton Hotel facing the harbour and sitting proudly opposite and into the harbour is the Merlion (although you probably can't see it properly on here). The lights at night just create an array of colours that adds life to the atmosphere of the CBD. This just shows how fast Singapore has grown and how quickly it can build itself to success. To me, Singapore is a prime representation of a world wide rave in itself because there are so many different ethnicities from all over the globe in one place. Singapore is raving!

    The second picture is taken at the Huayi Chinese Arts Festival, also held at the Esplanade and lasted over the course of Chinese New Year celebrations. Just an example of one of many events that are held in Singapore to celebrate one of their many cultures.

    My friends who helped me take these photos and also took part of the rave themselves:


    (From left to right: Me, Xiao Le, Youqian, Xi Xi )


    Coincidentally, on the surface we're Chinese, but we're from different places around the globe. Xiao Le is from China studying full time at SMU, Xi Xi is from Germany, Youqian and myself are from England but she was born in China, and I have a Hong Kong background. What I'm getting at is that we're all of Chinese ethnicity but we all have different stories and live in completely different countries. We've been brought together from different parts of the world to Singapore. I believe that this itself is a World Wide Rave.


    Thanks to my professor in Digital Media Across Asia Michael Netzley for introducing this to the class and opening my eyes up to the power of viral marketing. Also congratulations to my class mates (Ephraim Loy, Dorothy Poon, Jonathan Huang, Raj, Apurva, Tina, Michelle, Anirban Datta Gupta and Terri and Cheryl) having made such unique contributions and grabbing the attention of David Meerman Scott himself
    *Applause*

    4 comments:

    1. Wow. I love the interesting nighttime city shot. Thanks!!

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    2. Good job hah =) So envy that David replies to ur blog and no to mine...How did u do that???

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    3. I love the look of your blog. Very cool. So what is next for you?

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    4. Thanks Prof!
      What is next for me? Well in terms of the Blog, I'm working on creating a picture slideshow/video of my Recess week travels which I've never done before so that should be fun to discover, so watch this space!

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